17 February 2017
ATMIA US Conference - Day 3
Greetings from the final day of ATMIA. With only 5 sessions today, it allowed some time to have a final walk round the exhibition hall and a morning stop at the one stall that is doing fresh coffee.
The future of the ATM was again at the forefront of the agenda in my first session of the day - a roundtable, which included representatives from Fiserv, FIS and Mastercard, focused on cardless transactions. This discussion quickly moved onto address the fact that ATMs as we know them today must evolve to stay relevant. From my perspective transaction growth will continue to rise as new advances in technology are introduced, the key question will be how we can make it work in the ATM channel.
After looking into the future, we came back to the present in the next session with a presentation from Trish Halligan, MD of The North American & Caribbean at Currency Research, which highlighted the current case for cash. This talk really tried to dispel a lot of myths around the arguments that either say cash usage is growing or declining.
After a quick coffee break, I attended another couple of sessions on the ongoing relevancy of cash from Visa and on branch transformation by Bancsource. What has become clear from a number of sessions over the past 3 days is that the case for cash in retail is still strong and everyone’s focus is very much on the future, but it will certainly require a level of investment.
Overall my key take home from ATMIA is that a lot of companies are trying to do some new, radical things with the ATM, from cardless cash to app-based ATMs, each of these are great as an individual piece of work but in order to truly progress we need to look at all advances holistically as in isolation they may look like a gimmick.